Topic: content marketing

The 10 Best Brand Channels on YouTube

Go Pro No. 1, followed by Six Pack Shortcuts

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest…

The Future of Journalism: Writing Ad Copy

Just don't call it advertising, say 'content marketers'

What's the secret to creating popular content that promotes your brand? Don't think of it as advertising. That was the advice offered today at an Advertising Week panel about content marketing—where…