Topic: Cnn

How 5 Major Publishers Plan to Use Snapchat's New Channels

'Discover' service opens door to new audiences and sponsors

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers…

Rainn Wilson Shares His Favorite Super Bowl Ad (He Just Can't Remember What It's For)

Backstrom star can definitely name his top podcasts, though

Specs Who Rainn Wilson Age 49 Claim to Fame Stars as detective Everett Backstrom on the new Fox series Backstrom (Thursdays at 9); co-creator of the SoulPancake website and YouTube channel Base Los Angeles Twitter @rainnwilson What's…

Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels

Launch partners Cosmo and CNN are already selling ads

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice,…

TV Apps Were Supposed to Keep People Subscribed to Cable, but They're Creating Confusion Instead

TCA panel laments industry's measurement troubles

First the good news for network execs: More cable subscribers are starting to use official apps to stream programming. Now the bad news: The apps are proving confusing to customers…

Presenting the Winners of the Television Hot List

It was a big year for HBO

VW of America Will Start Sponsoring CNN Documentaries

Partnership brokered by MediaCom

Volkswagen of America has been chosen by CNN Films to sponsor its documentaries, expanding the relationship between the two companies. The car maker’s ads will start airing later this month during…

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands

Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

CBS Prepares to Launch 24-hour Digital News Network

Aims for early November roll out

CBS is preparing a new 24-hour digital news network with an accompanying marketing campaign, reports Capital New York. The network—dubbed CBSN—is in the final stages of development, including getting trademarks for…

The Deal Is Off Between Fox and Time Warner

21st Century Fox withdraws offer to buy out TWX

That was abrupt: 21st Century Fox today withdrew its long-discussed bid to acquire a controlling interest in Time Warner Entertainment, a megamerger that would have made the resulting entity so…

How CNN Made a Cisco-Sponsored Web Series About Progressive Cities

It includes both editorial and branded content

During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers. Three months later, the net's Web-first production company,…