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Topic: Back to the Future

The Nike Mag Self-Lacing Sneakers Are Finally Here, but They're Only Making 89 Pairs

Enter to win, and benefit the Michael J. Fox Foundation

The Nike Mag self-lacing sneakers from Back to the Future II are finally a reality—27 years after the movie, five years after Nike built a Mag prototype, and seven months…

Nike Just Made Back to the Future's Self-Lacing Shoes a Reality

HyperAdapt 1.0 coming this holiday season

The Nike Mag is finally coming. Well, sort of. A version of it, at least. The elusive shoe, from the fictional film Back to the Future II, has been something fans…

With 30 Years to Prepare, Here's How Brands Celebrated Back to the Future Day

The future wasn't easy to predict, but most of these tweets were

Prepare for the imminent arrival of tweets 30 years in the making. Today is Oct. 21, 2015, otherwise known as Back to the Future Day, the day Marty McFly and Doc…

Mustang Instead of a DeLorean? Swatch Hoverboards? Back to the Future's Rejected Brand Tie-Ins

Tales from co-screenwriter Bob Gale

Now that we've reached Oct. 21, 2015—or Back to the Future Day—the brands featured in the 1989 film have been capitalizing on the film's nostalgia with campaigns showcasing their original…

Ad of the Day: Here Is Toyota's Full 5-Minute Spot With Marty McFly and Doc Brown

Back to the Future stars learn to love the Mirai

Last week, Toyota gave Back to the Future fans a taste of what it looks like to have Christopher Lloyd and Michael J. Fox reunite onscreen. Now, for Back to…

USA Today Will Make Back to the Future II's Fictional News a Reality (Sort Of)

Fake cover will wrap real newspaper

Joining brands like Pepsi, Toyota and Nike, USA Today is the latest brand prominently featured in Back to the Future II to make a fictionalized product from the movie a reality. On…

Toyota Reunites Doc Brown and Marty McFly to Promote Its New Hydrogen Fuel Cell Car

Back to the Future's tech is real (sort of)

In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They…

How Pepsi Landed the Perfect Product Placement, Then Made It a Reality

Meet the integration guru who invented the future

There was a time in the past when the future was not yet real. It was before Marty McFly and Doc raced through decades in a beat-up DeLorean, before hoverboards,…

The 5 Weirdest Things Brands Are Doing at New York Comic Con

People are lining up for the best marketing moves

At New York Comic Con, anything goes when it comes to brands trying to get noticed—from half-naked models handing out flyers to a battle for the biggest, highest banner. And…

Pepsi Perfect, From Back to the Future, Finally Becomes a Real Thing in the Present Day

Bottles will set you back more than $20

It only took going to the future and back, but Pepsi Perfect is now a real thing. For a limited time, Pepsi will sell the Back to the Future soda made…

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