xbox content

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs.

Microsoft Tells Advertisers It’s Committed to Content With Xbox Shows

Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world on the offerings.“Our commitment to advertising is clear,” said Stephen Kim, vp for global agencies and accounts.

Microsoft Punishes Xbox Gamers Over Dirty Words

Watch your language while gaming with Microsoft. Today, the company had to admit to punishing Xbox One owners who cursed in videos posted on the platform.The new Xbox One went on sale last week, moving more than 1 million units, the first new video game console in almost a decade.

Microsoft Officially Unveils NUads

A year ago at the Cannes International Advertising Festival, Microsoft raised industry eyebrows when it teased NUads, TV spots that would somehow incorporate the gesture-based technology employed by Kinect,