Starting March 5, Nickelodeon will debut a streaming service for TV's smallest viewers: Noggin, a preschool-targeted, ad-free app that will stream reruns of Blue's Clues; Little Bear; Ni hao, Kai-Lan; and music videos featuring Nick's kids characters.
Halloween is here, which means it's time for Christmas ads to appear. And Crispin Porter + Bogusky's "Your Ultimate Holiday Showroom" push for Best Buy helps usher in the season with celebrities reading brand-centric tales of in-store holiday shopping. The campaign is designed to thwart "showrooming," the practice of scoping out items at retail locations but ordering online to score a better deal. (Memo to Best Buy: Good luck with that.) Will Arnett and Maya Rudolph star in the first two spots of the campaign, which will eventually have 11 ads featuring an odd array of celebs including LL Cool J and Jason Schwartzman. Reading storybook selections that riff on "'Twas the Night Before Christmas," Arnett and Rudolph manage to amuse despite having to work with lines like, "'Twas the night before Christmas and all through the hood, the shopping was over; daddy done good." Is this the best way to fill the aisles with smiles? So far, watching these ads is like unwrapping a package on Christmas morning and discovering socks. They seem comfortable and well-made, but lack that special yule-log spark that would really make them pop.
CBS today announced that it has given back-nine orders for its three remaining comedy series: The Millers, The Crazy Ones and Mom.
A week after presenting its 2013-14 prime-time schedule at Carnegie Hall, CBS on Wednesday announced it has picked up another new series.
When you return as many franchise series as CBS did this year, you don’t change the schedule so much as shift the tiles around like a giant Rubik’s Cube.
On the Friday night before the TV world converges on New York for the upfronts, word about their respective orders, renewals and cancelations is starting to trickle in from the ABC and CBS camps.
Following its first foray into original programming, Netflix put up first-quarter numbers that exceeded Wall Street’s expectations.
Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a stranger stops the dad, asking if he thinks that baby could use a hat. No, she couldn’t, he replies, mustering a perfunctory smile.
Will Arnett does his Will Arnett thing in Crispin Porter + Bogusky's latest ad for Hulu that aired during last night's Academy Awards show, which might still be going on for all I know. This was reportedly Hulu's first ad to air on ABC—which explains the green-eyed cameo by Eva Longoria, who stars on the network's Desperate Housewives.