War Child

Harrowing Ad About Kids in War Puts a Girl at the Center of a First-Person Shooter

Anyone who's ever played a war-themed video game like Call of Duty has effectively imagined what it might be like to be a soldier. But it's far less common for people to imagine themselves as children victimized by military conflict. A potent new PSA from nonprofit humanitarian group War Child U.K. invites viewers to do just that by adapting the camera angle of first-person shooter computer and console games, and making the protagonist a girl named Nima who gets caught in the crossfire.

Top 10 Commercials of the Week

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing with in that Subway sandwich. 

Kill Them With Kindness, Says War Child’s Fantastical New PSA

If bullets were crayons, grenades blew bubbles and land mines exploded into picture books, kids in war-afflicted areas would be doing a lot better.

War Child holiday gifts less awful than most

"Bad gifts can't save lives. War Child gifts actually do." That's the message of this spot-on Canadian campaign from ad agency John St. in Toronto. War Child presents are for […]