War Child holiday gifts less awful than most

"Bad gifts can't save lives. War Child gifts actually do." That's the message of this spot-on Canadian campaign from ad agency John St. in Toronto. War Child presents are for those in extreme need in places like Afghanistan, Darfur and Ethiopia. They include bread ovens, sewing machines, classroom desks and, perhaps most poignantly, 10 chickens to provide eggs as the basis of continuous nourishment for small villages. Commercials wisely avoid overwrought emotional appeals in favor of broad humor.