vodka

New Stoli Campaign Aims to Break the Stigma Against Men Who Enjoy Fruity Cocktails

It's a tough life for macho men out there who want to enjoy a nice fruity cocktail on a Friday night, but don't want to be seen holding said pink beverage amongst friends. Stoli's latest campaign, a movement you might say, hopes to break millennial men from these chains and let them know it's OK to drink whatever the hell they want.

Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With Smirnoff

If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes the goal while still using some of TV's hottest talent.

Why Bother Advertising Alcohol? [Video]

Hello again!It's me, Lauren, and as part of my ongoing investigation into the secret methodology behind advertising, I've been drinking. Exploring alcohol. By which I mean vodka, silly. After a long and detailed study, I have reached the conclusion that it has something to do with a dominatrix and two snakes.Salut!@laurenreeves

Why Bother Advertising Alcohol?

Mad Woman Lauren Reeves surveys the vodka vendors

Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers

It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing.

Fast Chat: Sean ‘Diddy’ Combs

Sean Combs, aka Diddy, likes to compare himself to Sinatra. He's done it in interviews for years, and in his new ad for Ciroc vodka (see below—it was filmed in Las Vegas to the tune of "Luck Be a Lady"), he uses the video form.

Former Gotham Leader Lands at Bacardi

Lyle Tick’s ticket out of the agency world comes from Bacardi.