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C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

Convergent TV

By Anthony Crupi

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to [...]

Convergent TV

SundanceTV President Is on the Lookout for Flawed Characters

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Performance Marketing

WWE Network Is the First to Ditch Traditional Cable

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Convergent TV

VOD, Streaming Offer Incremental Ratings Gains

By Anthony Crupi

Performance Marketing

Video-on-Demand Ad Mart Is Pretty Pathetic

By Mike Shields