Virgin Media

Ad of the Day: 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New Ad for Virgin Media

Virgin Media proves that 9.58 seconds can stretch on indefinitely in a campaign from BBH London that focuses on iconic sprinter Usain Bolt ahead of next month's Olympic Games in Rio.

Orange Is the New Black’s Latest Inmate Is a Character From a Virgin Ad Campaign

Last year, Virgin Media in the U.K. introduced an ad character who's literally a night owl, staying up late to binge-watch show after show on Netflix. Now, that owl—who goes by the name Ally McNab—is one step closer to her anti-heroes on Orange Is the New Black.

Roth Associates Merges With The Observatory

After six years of courting, Roth Associates and The Observatory International are tying the knot.The consultancies, which primarily help marketers search for ad agencies, are merging to create Roth Observatory International. The combined operation will have a presence in 10 cities, including New York, Los Angeles, London, Tokyo, Hamburg, Warsaw and Johannesburg.

Liberty Takeover of Virgin Media U.K. Again Pits Malone Against Murdoch

London ad sources expect a European marketing onslaught from a combined Liberty Global-Virgin Media company after Liberty founder John Malone announced the cable giant’s $16 billion agreed takeover of the U.K. telecom firm.