Lance and Lennay Week: 5 Brands That Got Hurt
Brand Marketing
The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire, [...]
NBC, Versus Freeze Out ESPN’s NHL Offer
In their first duel since Comcast and NBCUniversal joined forces, NBC has iced ESPN out of the NHL rights package, signing a deal that sources say will span a decade.
NBCU Will Seek Bigger Sports Play
NBCU CEO Steve Burke wants to make his company a bigger player in sports programming—and he’s hoping that sports network could become a rival to Walt Disney’s ESPN.