Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was that easy.
This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places like Snapchat and Instagram.
Weed tech companies have an Apple problem. They face uncertain rules when navigating its App Store policies, and now a petition is circulating asking the iPhone maker to lighten up.
The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app that fits into its ad plans.
Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number of venture capital firms, including heavyweight Kleiner Perkins Caufield and Byers
The Dodo, a new digital media site with a focus on animals, has raised $4.68 million with backing from Discovery Digital. Initial investors SoftBank Capital, Greycroft Partners, RRE Ventures and Lerer Ventures were part of the round, as well.
Snapchat joined the $10 billion startup club, alongside the likes of Uber and Airbnb, according to a Wall Street Journal report. Silicon Valley investment house Kleiner Perkins Caufield & Byers invested in the messaging app based largely on its huge user base, 100 million per month,
GetTaxi—a consumer taxi app that has seen success in cities in Israel, Russia and the U.K.—launched in the United States this week, in New York, and secured an additional $150 million in funding, bringing the total raised to-date to $207 million. The company partners with local fleets to provide taxi service to consumers.
New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today.“This is the last round before we go public,” Lerman told Adweek. He expects to take the software services company public next year.
Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun