USA Swimming

Rio’s Biggest Moments Around the Pool Help Attract Swimming’s Future Stars

The U.S. swim team has been on fire in Rio, thanks in part to gold medal winning moments from Michael Phelps, Katie Ledecky and Lilly King.

Ad of the Day: USA Swimming’s Fun Ad Shows Today’s Greats When They Were Kids

Olympians Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky appear in this Colle+McVoy commercial for USA Swimming, the sport's national governing body. But you might not recognize them at first.

USA Swimming Asks Kids to Trade Basketball for Cannonballs

A recent campaign from USA Swimming, which promotes participation at all levels in addition to the Olympic team, attempts to get kids back in the pool.