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Rio’s Biggest Moments Around the Pool Help Attract Swimming’s Future Stars

Brand Marketing

By Christine Birkner

The U.S. swim team has been on fire in Rio, thanks in part to gold medal winning moments from Michael Phelps, Katie Ledecky and Lilly King.

Brand Marketing

Ad of the Day: USA Swimming’s Fun Ad Shows Today’s Greats When They Were Kids

By David Gianatasio

Brand Marketing

USA Swimming Asks Kids to Trade Basketball for Cannonballs

By Erik Oster