The long-term effect of airing a "special episode" of an established show in the plum Super Bowl lead-out position has waned in recent years.
With the large, and usually record-setting, audience that tunes into the Super Bowl, the network fortunate enough to air it has a prime opportunity to showcase one of its top shows in the lead-out slot. However, despite the larger-than-usual audiences that tune in right after the game, few actually stick around in the subsequent weeks.
In what has become a rite of spring, CBS on Thursday announced it has renewed 18 series for next season.
CBS viewers can expect to see a lot of familiar faces next fall, as the network has locked up all but four hours of its 2012-13 prime-time schedule. The broadcaster announced today that it has renewed 18 series for next season, a sweeping effort that includes four comedies, nine dramas and three unscripted programs.
Prime-Time Ratings: Weekend Results Friday 4/15/11: Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data). Household Rating/Share: CBS: 4.3/ 8, NBC: 3.4/ 6, ABC: 3.1/ 5, Fox: 2.3/ 4, CW: 1.4/ 2 Total Viewers: CBS: 6.90 million, NBC: 4.97, ABC: 4.90, Fox: 3.72, CW: 2.27. Adults 18-49: