Fox Bows Double Box Ad Format in MLB Broadcast
After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to [...]
Saturday Night Fever: Fox Beefs Up Sports Footprint
Fox is going all in on Saturday night, energizing the sleepiest night of the broadcast week with a full complement of live sports coverage. Beginning this weekend, the top-rated network [...]
Ad of the Day: Burger King
Brand Marketing
There's nothing funnier than a very manly man doing very un-manly things—or at least, advertisers seem to think so, given how often that theme pops up in ads. Ogilvy Brazil [...]
Advertisers Will Pour In for Fox UFC Package
Given the bloodshed and controlled violence that are hallmarks of mixed martial arts events, advertisers understandably have been skittish about aligning themselves with the Ultimate Fighting Championship. But in the [...]
Fox Sports Lands UFC Rights
Fox Sports is stepping into the octagon with the Ultimate Fighting Championship, inking a seven-year rights deal with the mixed martial arts organization. Terms of the deal were not disclosed [...]
UFC Ring Girl Gets Sticky in Giant Lime Pile for Bud Light
Creativity
Here's a none-too-subtle commercial for Bud Light Lime's UFC sponsorship, in which UFC ring girl Arianny Celeste rolls around in a bunch of limes without a top on, squirting juice [...]