We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out:
This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of TV—which means TV's top executives have a lot to reflect on as they plot for 2017.
The older you get, the more pressing is your need to prepare for retirement. And lord, you're getting old in a hurry. That's the sad-but-funny truth behind this comical UBS campaign from Publicis Switzerland. Subtle and nicely shot, with some pleasantly understated acting, the five spots are relatable in a pathetic sort of way.
Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.”