Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny
Performance Marketing
OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users [...]
Twitter Tells Brands They Can Reach 30% of Their Followers for Free
Performance Marketing
Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent [...]
Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says
Performance Marketing
Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the [...]
Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic
Performance Marketing
Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal [...]
Twitter, Omnicom Deal Combines Mobile Ad Forces
Performance Marketing
Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the [...]
Twitter Video Ads Now Play With One Click
Performance Marketing
Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started [...]