The Man Who Took on Nielsen
It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling.
Nielsen: Global Ad Spend Up 3.1% to $128 Billion
Brand Marketing
Between the Olympics and the U.S. presidential election, 2012 is a biggie for brands, so much so that they got out of hibernation early.
Analyst: Affordable Care Just Created a Huge Ad Category
It's official: the Affordable Care Act (or Obamacare, depending where you sit on the political spectrum) has been upheld by the Supreme Court as of this morning.