Traction

It’s Time Marketers Rethink Their Commitment to Content

Eighty-six percent of B-to-C marketers in a recent study say they will be including content marketing in their budgets this year. That makes plenty of sense because it's no secret that as consumer attention scatters across channels, devices, times and places, simply hammering people over the head with paid advertising is becoming harder to do.

Traction Puts User Experience at the Core

Specs Who (l. to r.) Paul Giese, technology director; Adam Kleinberg, CEO; Theo Fanning, executive creative director What Interactive and advertising agency Where San Francisco offices