It’s Time Marketers Rethink Their Commitment to Content

By using their time and energy wisely

Eighty-six percent of B-to-C marketers in a recent study say they will be including content marketing in their budgets this year. That makes plenty of sense because it's no secret that as consumer attention scatters across channels, devices, times and places, simply hammering people over the head with paid advertising is becoming harder to do.

@adamkleinberg Adweek opinion contributor Adam Kleinberg is the CEO and co-founder of Traction.
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