Tour de France

Twitter’s Video Ads Doubled Consumer Engagement for Bike Brand

Specialized Bicycling Components had a terrific close to July. Last weekend, Italian cyclist Vincenzo Nibali won the Tour de France while riding one of the company's 22-speeds, and then sales accelerated in certain global markets, according to the company's executives.

Lance and Lennay Week: 5 Brands That Got Hurt

The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire, thanks to Lance and Manti. And that's got some big brands in purgatory.

Other Lance Armstrong Sponsors Follow Nike

After being fired by Nike, Lance Armstrong is losing the support of many of his remaining endorsement partners: Anheuser-Busch; Radio Shack; Trek Bicycles; Easton-Bell, the maker of Giro helmets; FRS, an energy drink company; and Honey Stinger, an energy food manufacturer, have all said they are cutting ties with the disgraced former Tour de France winner.