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Samsung’s 6 Greatest Marketing Moments on Todd Pendleton’s Watch

Brand Marketing

By Andrew McMains

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly [...]

Brand Marketing

Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove

By Gabriel Beltrone

Brand Marketing

Samsung Tells the Story Behind the Selfie That Ate Hollywood (and Twitter)

By Andrew McMains