Companies looking to protect their brand identity on the Internet from phishers and cybersquatters will soon be faced with a dot-com identity crisis.
Among the list of 1,930 new top-level domain names requested, some of the generic extensions were already causing a stir, like .sucks and .wtf. These are just two of 307 applied for by a company that has the whimsical name of Donuts, Inc.
Icann, the International Corporation for Assigned Names and Numbers, is quickly earning the nickname "I can't."
Now that 1,930 applications for new top-level domain names have been submitted, what's next? The waiting game.
Reveal Day is here. The international organization in charge of top-level domain names on the Internet revealed during a press conference in London this morning that it has received applications for 1,930 new ones.
Get ready for Reveal Day. On June 13, the international organization in charge of Internet domain names and addresses will reveal the companies and organizations around the world that have applied for more than 1,900 top-level domains (like dot-com, or dot-net) at $185,000 a pop.
The organization responsible for managing the address system on the Internet has run into a glitch, confirming advertisers' worst fears—that adding hundreds of new top-level domains to the Internet too quickly is foolhardy.
Icann, the Internet Corporation for Assigned Names and Numbers, hit a big snag over the weekend—raising questions about its decision to consider adding of hundreds of new generic top level domains (gTLDs) to existing ones like .com and .net.
The Association of National Advertisers offered a small olive branch to the Internet Corporation for Assigned Names and Numbers, just three days before the organization is set to begin accepting applications for new top-level domains.
Over the objections of advertisers and a number of lawmakers and regulators, the organization in charge of the Internet domain system will begin the process this Thursday of accepting applications for new top-level domain names (think dot Coke or dot