If you've arrived at this ad without having seen Ogilvy's previous work for Thai Life Insurance, take a minute or two to get familiar—here and here. Oh, and grab some tissues first, you old softie.OK, now that we're up to speed, here's the latest spot from the wizards of weeping, the sultans of sobbing, the ballers of bawling.
Thai Life Insurance
Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the deeper meaning of existence for several years.
The best commercials this week don't have too much in common, except that they're all worth a watch.
They've done it again.Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking, wait-to-watch-it-at-home-so-you-don't-openly-bawl-in-your-cubicle ads that make you think about what's important in life and why your own life is important.