Tapjoy

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting mor

67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content

Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by

Sony Marketing Veteran Joins Tapjoy

Mobile advertising startup Tapjoy just announced a big hire: Peter Dille, a longtime marketing executive at Sony Computer Entertainment America.