Sveta Doucet

M&C Saatchi Makes a Change in Strategy

Jeff Brooks enjoys project work but craves retainer relationships.

A Tumblr Ad Exchange Is Inevitable, Say Industry Players

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property.

Is Hulu Really Worth 45% Less Than Tumblr?

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD

M&C Saatchi N.Y. Finds Third Partner

It took seven months, but Jeff Brooks wanted to make sure he had the right partners.Brooks, who is relaunching the New York office of M&C Saatchi as CEO, hired Pierre Lipton as chief creative officer in August and now has found a chief strategy officer: Sveta Doucet. Lipton started last month and Doucet joins in November.