Sucharita Mulpuru

Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker

Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences.

Forrester Analyst Calls Angela Ahrendts’ Move to Apple ‘Baffling’

Apple made waves this morning by poaching Burberry CEO Angela Ahrendts, tapping the 53-year-old for a newly created role of senior vice president of retail and online stores. Essentially, the new exec will commandeer Apple's strategy for bricks-and-mortar and e-commerce.