Chris Garbutt has been named to the new position of chief creative officer of Ogilvy & Mather East in New York, moving from his role as CCO of O&M France.
In the age of big data, advertisers need to get their act together when it comes to online privacy. That was the takeaway from Ogilvy & Mather North America chief creative officer Steve Simpson’s keynote address at the National Advertising Division’s annual conference, which is meeting this week in New York to discuss regulatory issues impacting the ad business.
Jonathan Sackett is taking his digital chops to Ogilvy & Mather. After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy: managing director of content strategy. The position is new and designed to help marketers develop new channels for building their brands.
David Ogilvy is the most familiar brand name in advertising. His fame lives on in the name of a global company, on the dust-jackets of two books worth reading (and one not worth reading), and in dozens of querulous quotes.