Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]
Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly $10 million in media annually. Three other agencies, including PHD and Media Storm, competed for the account, according to sources.
Nickelodeon revealed its slate to advertisers yesterday, and while it's all squeaky-clean kids' fare (well, relatively speaking: "As you can see from the reel, bathroom humor still works," observed Nickelodeon president Cyma Zarghami during the presentation), the network is seeking ad partners with a greater emphasis on categories you wouldn't necessarily associate with
All right, it's been done before, but not for a while: Nickelodeon is partnering with the ever-embattled U.S.
Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from the Center for Science in the Public Interest and five other children’s advocacy groups, continues with the "Wanted" theme.
Hoping to pressure the Federal Trade Commission to step up its enforcement of kids' privacy laws, the Center for Digital Democracy filed a complaint against Nickelodeon and PlayFirst's SpongeBob Diner Dash app game. In the game, children help SpongeBob seat, serve and please customers in five Bikini Bottom restaurants run by the greedy Mr. Krabs.
Here is a tale designed to stress out even the most unflappable investor: once upon a time, there was a cable conglomerate with some major ratings problems.
When in the course of human events it becomes necessary for one corporation to dissolve the bands of finance that have connected it with another, and to assume a martyred position in the public eye, it is pretty much a given that each corporation will start running ads telling everyone who will listen why the other sucks.