SpongeBob SquarePants

These Were the Hottest TV Shows and Networks of 2016

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]

Nickelodeon Shifts Its $10 Million Media Business

Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly $10 million in media annually. Three other agencies, including PHD and Media Storm, competed for the account, according to sources.

Nickelodeon’s Jim Perry Is Courting More Adult Advertisers

Nickelodeon revealed its slate to advertisers yesterday, and while it's all squeaky-clean kids' fare (well, relatively speaking: "As you can see from the reel, bathroom humor still works," observed Nickelodeon president Cyma Zarghami during the presentation), the network is seeking ad partners with a greater emphasis on categories you wouldn't necessarily associate with

SpongeBob Is Coming to a USPS Mailbox Near You in Nickelodeon’s Holiday Push

All right, it's been done before, but not for a while: Nickelodeon is partnering with the ever-embattled U.S.

Dora the Explorer Hawks Junk Food to Kids Like a Drug Pusher in New Ad

Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from the Center for Science in the Public Interest and five other children’s advocacy groups, continues with the "Wanted" theme.

Nick Targeted in Kids’ Privacy Complaint for SpongeBob App

Hoping to pressure the Federal Trade Commission to step up its enforcement of kids' privacy laws, the Center for Digital Democracy filed a complaint against Nickelodeon and PlayFirst's SpongeBob Diner Dash app game. In the game, children help SpongeBob seat, serve and please customers in five Bikini Bottom restaurants run by the greedy Mr. Krabs.

Analyst on Beleaguered Viacom Stock: ‘It’s Far and Away My Most Screaming Buy’

Here is a tale designed to stress out even the most unflappable investor: once upon a time, there was a cable conglomerate with some major ratings problems.

Information Diet: Sherri Shepherd

Specs Age 45

The Advertising Wars: DirecTV and Viacom

When in the course of human events it becomes necessary for one corporation to dissolve the bands of finance that have connected it with another, and to assume a martyred position in the public eye, it is pretty much a given that each corporation will start running ads telling everyone who will listen why the other sucks.

Sick Nick a Drag on Viacom Ad Sales

Nickelodeon’s ongoing ratings woes were the talk of Viacom’s fiscal second-quarter earnings call, as executives faced a litany of pointed questions about the network’s under-deliveries.