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All right, it's been done before, but not for a while: Nickelodeon is partnering with the ever-embattled U.S. Postal Service to promote its long-running children's series SpongeBob SquarePants, in which a member of the order dictyoceratida opts for business casual dress to spend time with a slow-witted echinoderm and a squirrel of incredibly advanced brain function with a penchant for scuba diving.
The show's hero will appear in mailbox form on street corners around the country, and postage-paid SpongeBob postcards will be available gratis at about 25,000 post offices.
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