Analyst on Beleaguered Viacom Stock: 'It's Far and Away My Most Screaming Buy'

Nick, Comedy Central, MTV parent is down but not nearly out

Here is a tale designed to stress out even the most unflappable investor: once upon a time, there was a cable conglomerate with some major ratings problems. Its kids' network was in free-fall, the most popular program at its young-adult channel was way, way too large a percentage of the network's overall ratings, and the only way its earnings kept going up, quarter after quarter, was that it continued to run a really aggressive stock buy-back program.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in