CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded.
One of Britain’s most famous record companies, EMI, has been bought in two deals with Sony and Vivendi’s Universal Music. The company will now be split into two divisions. Universal bought EMI’s recorded music group for $1.9 billion on Friday, while a group headed by Sony picked up EMI’s music publishing division for $2.2 billion.
In early 2009, Virgin Media announced that it was planning an unlimited music download subscription service in partnership with Universal Music, but none of the other major labels signed on.