EA’s E3 Message: We’re Social, Mobile and Always Evolving
Performance Marketing
Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens.
Zynga, American Express Farm Game Cash—With Real Dollars
Performance Marketing
A new plant has cropped up in FarmVille. Starting Tuesday, players of Zynga’s FarmVille game can sign up for an account with American Express’s PayPal-rival Serve (or connect with their [...]
Thank Warcraft for Your Social-Mobile Game’s Success
Performance Marketing
The secret to socializing and monetizing mobile gaming? There is none, considering it's long been used by online multiplayer goliath World of Warcraft, which counted 10.3 million subscribers last November.
Chris DeWolfe’s MindJolt Broadens Scope, Changes Name
Performance Marketing
Chris DeWolfe doesn’t believe there will ever be another Zynga. But that doesn’t mean he isn’t trying to build his own social gaming empire.
Hasbro to Produce Zynga-Inspired Toys, Games
Performance Marketing
It’s not enough for the makers of Angry Birds to hawk plush pigs in department stores. Now Zynga is getting in on the act. The social gaming company has licensed [...]
Zynga Prices IPO at $8.50 to $10 a Share
Performance Marketing
Capping off a year of highly anticipated tech IPOs, social gaming company Zynga is expected to make its public debut next week, with a lower than expected valuation.