Snooki

Vote for the Best and Worst Brand Extensions

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a new product that a brand famous in one category rolls out in another category.

The Advertising Wars: DirecTV and Viacom

When in the course of human events it becomes necessary for one corporation to dissolve the bands of finance that have connected it with another, and to assume a martyred position in the public eye, it is pretty much a given that each corporation will start running ads telling everyone who will listen why the other sucks.

The 10 Best Upfront Presentations (So Far)

The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in a bid to impress said execs into turning their pockets inside out.

MTV’s Upfront Features New Comedies, Alicia Keys

"This is where Justin Bieber got his start," MTV's on-air personality Sway Calloway reminded the audience at the network's upfront presentation on Thursday evening.

Snooki Does a Ridiculous Ad for Her Ridiculous Perfume

Funny or Die strays out to the cutting edge of humor with yet another Calvin Klein Obsession advertising parody to throw on the pile.