Snooki Does a Ridiculous Ad for Her Ridiculous Perfume

Parody spot for a real product

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Funny or Die strays out to the cutting edge of humor with yet another Calvin Klein Obsession advertising parody to throw on the pile. The subject is Eau de Snooki, which is apparently a real product that smells, according to who's who, like "hot sweat and regret." That's not something people should want to smell like. Her perfume more likely smells like spray-on tan and low expectations, not that that's any better. In this respect, the Funny or Die clip is subversively brilliant—they only put in as much effort as their subject does.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in