"This is where Justin Bieber got his start," MTV's on-air personality Sway Calloway reminded the audience at the network's upfront presentation on Thursday evening.
As the TV world's broadcast presentations get closer, cable networks are upping the ante. Rather than a blowout party or a nice breakfast, Calloway emceed a show that felt like last year's Fox upfront, right down to the venue (the Beacon Theater on New York's Upper West Side).
The presentation itself ran about 90 minutes, with clips from new series including Underemployed, Zach Stone Is Gonna Be Famous and Catfish.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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