2 Shops Chase Estée Lauder’s Global Creative Account
Brand Marketing
Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster.
A Changing of the Guard on Absolut
Brand Marketing
Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut.
Ad of the Day: Adidas
Brand Marketing
Ever since it was first published in 1843, Charles Dickens’ A Christmas Carol has been retold countless times, with everyone from Albert Finney to the Muppets taking on the roles [...]
Adidas fires up its largest ad campaign ever
Creativity
Adidas today launched what it's describing as its "largest marketing campaign in history," packed with enough pro athletes, pop stars and adrenaline overload to finally put it on par with [...]
Adidas hosts soccer party at ‘Star Wars’ bar
Creativity
I admit I am no soccer fanatic, but World Cup fever is upon us, and I'm hardly immune. It took some repeat viewings (and some scanning of the sports sections) [...]