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Is Instagram Becoming a TV Substitute Like YouTube?

Performance Marketing

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares.


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National Geographic Ranked No. 1 in Social Media Among Publishers

Performance Marketing

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee.

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Instagram Marketing Is Quickly Catching Up to Facebook

Performance Marketing

How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think.

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Why Instagram Ads Could be Huge for Facebook’s Mobile Empire

Performance Marketing

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, [...]

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Hollister’s Instagram Strategy Gives Hope to Social Retail

Performance Marketing

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer

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World Cup Helps FC Barcelona Win Big on Instagram

Performance Marketing

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge [...]