Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz.
Specs Age 34 Claim to fame Model and actress; longest-running Victoria's Secret Angel in the brand's history (the annual Victoria's Secret Fashion Show airs Dec. 8 at 10 p.m. on CBS)
Check out photos from Glamour’s 2015 Women of the Year Awards at Carnegie Hall in New York, CBS This Morning's celebration of 1,000 episodes, and the Victoria’s Secret Fashion Show.
While Instagram is becoming a bigger advertising platform, marketers can still sign content deals with celebrities to work around paying the app for promos. So Zefr dug through celebrities' Instagram engagement data to see which brands are getting the best bang for their buck. The video-tech company created a list of the top five celebs for brands to partner with: Selena Gomez came in No. 1, followed by Kendall Jenner, Taylor Swift, Kylie Jenner and Leo Messi—who, as an athlete, represents a clear outlier in the group. Here is Zefr's data, which includes the celebrities' followers, engagement and brand partners. The Venice, Calif., company defines engagement as the number of likes and shares the influencer typically generates for a post in its initial 90 days. And, to be clear, the "M" in the stats stands for million. Additionally, you can scroll down to see a GIF with some interesting examples of the brands these celebs are pushing.
Alfred Hitchcock's Vertigo is the greatest movie ever made—at least according to last year's Sight and Sound magazine worldwide poll of film directors and reviewers. Indeed there was once a generation of movie directors for whom Hitchcock was known simply as The Master.