Sometime before the end of 2015, the face of The Daily Show will change, and the show's gender should probably change, too. Jon Stewart's 17-year tenure on the series could […]
Droga5 was just 2 years old in 2008, with nothing like the profile it has now, when it teamed up with Sarah Silverman for "The Great Schlep," encouraging Jews to visit their grandparents in Florida and get them to vote for Barack Obama.
Sarah Silverman breaks off her romance with a walking, talking coffee cup in EnergyBBDO's snappy new spots for Orbit Gum. As the comic pitches ideas to Hollywood producers ("My character can solve crimes, but she chooses not to."), the anthropomorphized container interrupts, and Silverman tells him their relationship is over. While definitely more safe for prime time than Silverman's usual fare, the ads include a few sly double entendres, like the cup's announcement that "I have your lipstick all over my rim." "Break up with lingering food" is the tag, used in January for a spot in which the cup has another uncomfortable public split. Speaking of breakups, "fabulous" Orbit spokeswoman Farris Patton is nowhere to be seen, but Sarah's mouth shines just as bright. Will there be a sequel? The cup can be recycled, after all. Or maybe next time, Silverman can break up with a bowl of bulgogi because all the spice has gone out of their affair. Be sure to check out our recent Q&A with Silverman if you're curious about her perspective on advertising, including her PSA co-starring a pro-choice Jesus. Orbit has also created Spanish-language versions of the ads, sadly not featuring Silverman. Check out one after the jump.
Sarah Silverman is no stranger to controversy stemming from her politically charged PSAs. In her latest polarizing video, released last week, she bonds with Jesus Christ while they watch an NCIS marathon and discuss the state of women's reproductive rights in America. The five-minute video, predictably lauded by the left and reviled by the right, has surpassed 800,000 YouTube views in its bid to promote "V to Shining V," a national pride day for women scheduled for Sept. 27. Past progressive messages from the comic include "The Great Schlep," a Barack Obama-boosting clip that went mega-viral in 2008, and a 2012 video in which she offered to fool around with ultra-conservative tycoon Sheldon Alderson if he agreed to donate $100 million to Obama instead of Romney. In a Q&A with AdFreak, Silverman vehemently denies the new spot is a rant against Christianity, and laments that there are haters who, in response to such videos, "call me 'Jew' and wish me murder and rape and it scares the shit out of me."
If there's one thing that can finally bring America together on this whole abortion issue, it's definitely a blasphemous video of Sarah Silverman hanging out with her feminist bestie, Jesus Christ.
A few weeks ago, we took a look at Jash, the YouTube comedy network headlined by big name talent, including Sarah Silverman, Michael Cera, Reggie Watts and others. In our post, we pointed out that it’s difficult for even big comics to engage their fan bases on YouTube without producing for the platform—and directly engaging with its fans—consistently. In that analysis, we noted that folks like Silverman and Watts don’t always crank out million plus view-videos. And that Jash, live only since March, had yet to become the Machinima of comedy. Well, we heard directly from Jash co-founders Daniel Kellison and Mickey Meyer, who while remaining completely polite, noted that they were not happy with the post.
Early last year, following the fallout from the YouTube-funded channels effort, many pointed to a new wave of celebrities attempting YouTube channels—including Ricky Gervais and Adam
Crackle has always had something of an enigma. Founded as Grouper, a YouTube wannabe from the early 2000s, the site was acquired and rebranded as Crackle.com back in 2006. Since then, the programming has bounced between originals featuring Married ... With Children’s David Faustino to old episodes of Party of Five to guy movies like Pineapple Express. Then, last year, via a unique relationship through Jerry Seinfeld, Crackle saw its profile soar with Comedians in Cars Getting Coffee. Adweek caught up with Eric Berger, exec vp of digital networks at Sony Pictures Television, and gm of Crackle, to talk about season two of the show.
Last week YouTube hosted its first Comedy Week, an experimental programming stunt of sorts. And while it's hard to say if there were any smash hits, the platform proved to be a hotbed of unique comedy talent with huge followings. And perhaps not surprisingly, it was the veteran YouTubers who scored the biggest view numbers. Ryan Higa, the Fine Bros. and Lonely Island all cracked the top ten (though Sarah Silverman closed strong). And watch out for ConvosWith2YrOld, a new entry that generated nearly 3 million views in just a week. Here's the full list of leaders, courtesy of Visible Measures.
Did YouTube's Comedy Week, the company's attempt at a sweeps-like stunt aimed at exciting consumers and advertisers, work? It's hard to say. There weren't any runaway breakouts, at least according to the available data.