Kanye would be proud. Prankster comic Roman Atwood got some innocent female passerby good.
Writing decent comedy is amongst the hardest things to pull off in the world of storytelling. And to write comedy that engages 10 million subscribers like YouTube star Nigahiga (real name Ryan Higa) is no laughing matter. Higa has made a pretty big name for himself since he started posting videos seven years ago, accumulating over 1.5 billion views on his YouTube channel. His sketches have evolved into little mini series within his channel, as various character frequently reappear. Higa exhibits smart writing and smart editing—at times reminiscent of SNL sketches sans the celebrity appearances. Despite such huge success, Higa's earlier and most popular videos push up against, and often cross the line between the humorous and insensitive.
Big Adweek/VideoWatch news! Through a partnership with VidIQ, a company that helps creators and brands build their YouTube audiences—and is sitting on loads of data—we're presenting our first of two cool weekly charts. The first is aimed at tracking the Web shows/creators that really stand out in a given week on YouTube.
Last week YouTube hosted its first Comedy Week, an experimental programming stunt of sorts. And while it's hard to say if there were any smash hits, the platform proved to be a hotbed of unique comedy talent with huge followings. And perhaps not surprisingly, it was the veteran YouTubers who scored the biggest view numbers. Ryan Higa, the Fine Bros. and Lonely Island all cracked the top ten (though Sarah Silverman closed strong). And watch out for ConvosWith2YrOld, a new entry that generated nearly 3 million views in just a week. Here's the full list of leaders, courtesy of Visible Measures.