The royal wedding generated an estimated $13 million in incremental retail sales for magazines, a much-needed boost at a time of an otherwise fragile newsstand environment.
Digital media came out in full force to promote coverage of Friday’s royal nuptials, and social media users matched it with a mania for all things Wills and Kate.
The much-anticipated Royal Wedding is almost upon us, and the tech world is watching closely to see just how much live streaming Will and Kate the Internet can handle.
Post-it is putting up giant yellow notes around London wishing Prince William and Kate Middleton a long and happy marriage together. Because, you know, nothing says permanence quite like a Post-it note. "May you stick together forever. Congratulations," says copy on the wall next to the notes. The tagline is: "Holds stronger and longer." The campaign, by OgilvyAction, went live on Sunday and will run for two weeks in various sites across London. Helene Manga, brand manager at 3M, says: "We couldn't say no to the campaign. The royal wedding is spreading cheer throughout the nation as millions, even billions of people across the world gear up for this wonderful celebration. OgilvyAction has placed Post-it Super Sticky Notes at the heart of the event with a humorous campaign that has as wonderfully light touch." If Manga was invited to Friday's wedding, she's now surely been uninvited. Full image after the jump. Via Ads of the World.
British television has long shelled out the big bucks to hire personalities to cover major state events. Now, American networks are following suit, signing British pundits to both long-term and short-term contracts to cover Friday’s Royal Wedding.
The U.S. media might feast on every detail, but across the pond coverage of Kate Middleton’s fairy-tale event has been a study in abstinence
The Royal Wedding is just a little more than a week away, and businesses have been taking full advantage of the occasion by unleashing a barrage of William and Kate-themed merchandise—sales of which