When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's base but create a story compelling enough to draw in new audiences.
Red Brick Road
Here's a perfect example of the difference between dogs and cats, played out in two new U.K. commercials. For that Ikea ad, agency Mother set 100 cats loose in a […]