Railroads

How Transportation Brands Sell Leisure and Sophistication Through Cocktails

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every carrier wants to convey a sense of leisure, luxury and sophistication, right? So here’s the problem: What advertising image conveys it?

Top 10 Commercials of the Week

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of TV commercials aired each day are just blips on the radar, having little impact on the psyche of the American consumer, who is constantly bombarded by advertising messages.

Top 10 Commercials of the Week: Aug. 10-17


Ad of the Day: Norfolk Southern

The Norfolk Southern railroad is looking to score real political points with a new ad campaign, timed to the national conventions, centered on a magical world of make-believe.