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Twitter Scrambles for an Ad Fix as Nielsen’s Promoted Tweets Show Up in Porn Feeds

Performance Marketing

By Garett Sloane

Twitter has a porn problem, and it caused one brand to temporarily halt a campaign today. Nielsen, the television and digital data company, pulled the plug on its Promoted Tweets [...]

Performance Marketing

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

By Garett Sloane

Performance Marketing

How Samsung and David Ortiz Roped the President Into a Promotional Selfie

By Garett Sloane

Performance Marketing

McDonald’s ‘HealthyGate’ Surprisingly Doesn’t Inspire Much Snarky Fun on Twitter

By Christopher Heine