Promoted Tweet

Twitter Scrambles for an Ad Fix as Nielsen’s Promoted Tweets Show Up in Porn Feeds

Twitter has a porn problem, and it caused one brand to temporarily halt a campaign today. Nielsen, the television and digital data company, pulled the plug on its Promoted Tweets after they appeared near adult content on the site. 

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.

How Samsung and David Ortiz Roped the President Into a Promotional Selfie

Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act.

McDonald’s ‘HealthyGate’ Surprisingly Doesn’t Inspire Much Snarky Fun on Twitter

One would think the revelation that McDonald's had been advising its employees to avoid many of the items the quick-serve chain offers would inspire purveyors of healthier foods to jump at the obvious marketing opportunity at hand.