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4 Things Agencies of Record Can Do to Survive the Trend of ‘Projectization’

Brand Marketing

By Karen Kaplan

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. [...]

Brand Marketing

Agencies Question Old Conflict Policies as Short-Term Projects Rise

By Andrew McMains

Brand Marketing

Macy’s Shifts Its Multicultural Account to a New Shop

By Andrew McMains

Brand Marketing

Fox Sports 1 Expands Its Relationship With Pereira & O’Dell

By Andrew McMains