Pivotal Research Group

How Nielsen Is Shedding Old Perceptions, and Building New Businesses

Two weeks ago, Nielsen began phasing out its paper TV ratings diaries for the 140 local markets in which the antiquated system is still active.

Will Publicis Groupe Now Attempt a Hostile Takeover of Omnicom?

Paris investment bankers Natixis have put forth an intriguing scenario that explores the possibility of Publicis Groupe launching a hostile bid for Omnicom, asking: “Is the story over?”

WPP Expects More Consolidation Amid Publicis Groupe-Omnicom Deal

In releasing 2013 interim results, WPP Group formally addressed the implications of the recently unveiled Publicis Groupe-Omnicom merger, which it described as

Is Hulu Really Worth 45% Less Than Tumblr?

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD

Publicis Groupe Posts Lower-Than-Expected Growth

Publicis Groupe today reported lower-than-expected first-quarter organic revenue growth of slightly more than 1 percent to $2 billion. In releasing the results, the Paris-based holding company blamed tough comparisons in the year-earlier quarter, when it reported a 4 percent revenue gain, and continuing economic turmoil in the Eurozone.

BlueGlass Buys Idealizer to Gain European Foothold

As big brands increasingly seek out global digital services, it gets increasingly difficult for a small domestic-only shop to secure their accounts.

Publicis Groupe Posts Rise in 2012 Net Income

Publicis Groupe today reported a 23 percent increase in 2012 net income to $982 million, thanks to growth from digital services and its agencies in the U.S. and developing markets.

Investors to Tongal, Convertro: Happy New Year!

The cash-happy investor days appear to have ended with the close of 2012, so tech startups of every stripe are currently pressing the flesh and locking down lunches with people of means before funds dry up.