Pictela

AOL Goes Vertical With New Devil Units

AOL launched its oversized Project Devil ad unit in September 2010 as a way to attract brand dollars to the Web, in part by packing the premium placement with interactive apps.

AOL Brings Devil to Smartphones, Tablets

More than 150 advertisers having run 700 campaigns on AOL's owned-and-operated properties using its Devil ad unit over the last 12 months. Now, AOL is bringing the interactive rich-media product to smartphones and tablets so that advertisers can run one campaign across all three screens simultaneously.

AOL Develops Self-Serve Platform to Manufacture Premium Ads

AOL launched the latest salvo in an effort by companies to attract brand advertising dollars online with its new Pictela Enterprise platform, which will enable agencies to create premium display ads much in the way that automakers manufacture a car.

Hearst to Run AOL’s Large-Format Ads

Hearst has announced that it plans to roll out large-size, interactive ads developed by AOL.