In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free kick.
Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the […]
Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the St. Louis Cardinals? The MVP, of course.
Brands are increasingly testing digital technology to pitch consumers while they’re in stores. Take Procter & Gamble, which this week will start targeting shoppers in the digestive health sections of 410 Walmarts with video ads for Pepto-Bismol and ZzzQuil.