Pepto-bismol

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free kick.

How P&G, Unilever and Campbell’s Are Targeting Foursquare Check-In Ads

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the […]

Big Papi’s World Series Run Means a Cool Million in Ad Bucks

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the St. Louis Cardinals? The MVP, of course.

Brands Test Ad Targeting at the Store Shelf

Brands are increasingly testing digital technology to pitch consumers while they’re in stores. Take Procter & Gamble, which this week will start targeting shoppers in the digestive health sections of 410 Walmarts with video ads for Pepto-Bismol and ZzzQuil.

Ken Jeong shoots and scores with Pepto ad

In surely the goofiest ad ever set inside the human digestive tract, Pepto-Bismol works hard for the funny in this holiday-party-themed spot starring Ken Jeong doing his trademark whacked-out schtick. […]