Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the caveat that they not engage with competing brands, sometimes even long after a project is completed.
Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit of that too.
Ad industry leaders reacted quickly and passionately today to the passing of Steve Jobs, whom they described in personal terms—almost as if they had lost a friend.Most, however, had never worked with him. Still, they felt they knew him from the exceptional aesthetics of his products to his peerless ability to defy convention and embrace the power of marketing.